In the banking system, as in any other commercial project, there is a need for constant supervision of activities to work with clients, its improvement and stabilization. The implementation of the CRM system is designed to actualize this practice, that is, to build a mechanism for the bank-client relationship so that all the nuances of client activity are taken into account.
All the statistics and history associated with all this should help with the help of CRM systems to find the most profitable cooperation between the two sides.
In the current market conditions, where the main struggle is to attract and retain the customer, banks simply need powerful CRM systems tailored for the needs of their sector. The use of CRM for banks provides a range of competitive advantages in the banking services market, but their nature depends on the type of system.
IS IT CONVINIENT?
Structuring data on transactions, getting information about each client and employee is quite possible and simple. But in the matter of systematization of processes for each employee there are many difficulties.
CRM in financial services provides opportunities for step-by-step planning of the work of bank employees. In case of transferring cases to another employee or introducing a new employee into the course of work, the system will acquaint him with all the necessary information and prompt the algorithm of actions. There will be no problems with the interchange of employees during the absence of some of them.
HOW CRM FOR BANKS LOOK LIKE?
For stable and efficient work in the banking CRM system must perform the following tasks:
- Processing incoming phone calls;
- Processing of service requests;
- One profile of the client, in which the main and contact information for the client is available;
- Marketing campaigns management (with the possibility of segmentation)
- Bank products sales management;
- Sales management;
- Marketing;
- Personnel control;
- Organization of work of the call-center;
- Collector control and mechanisms of work with debts;
- Processing of loan applications;
- Analytics.
Such systems as SaleForce, Netsuit or Infusionsoft provide excellent tools for all of the above tasks, and are already helping a lot of financial institutions. But even among the great variety of CRM financial services, it is possible to highlight particularly successful solutions, such as, for example, bpm’online financial services, which combines all the most useful and convenient features for the banking sector.
The modules of the system provide ready-made processes for managing and automating the work of the front office, from gathering and organizing information to supervising the work of the manager and operator, full control of the credit line, selling banking products and effectively attracting the target audience.
If you are still thinking about implementing the CRM banking system, do not want to lose time to understand the work of such a complex product, the solution is made for you. Bpm’online financial services has a simple and intuitive interface that requires minimal time to master, as well as flexible customization for every particular user.
Choosing one or another platform, you need to clearly understand that you acquire a tool to manage customer relationships for many years, and it should grow and develop together with the business. Only serious and proven CRM systems on the market will ensure the return of investments in the IT project of investments through improving the efficiency of business processes, customer loyalty and profit growth.