Sending out a gift card to your subscribers is a great way to increase the engagement of your members.
You can couple gift card or coupon code with an attractive email template in order to really inspire your readers and ensure that they click through to your website after receiving the email.
A good way to lay this top of the mount out is to have your brand at the top, and attractive sales pitch or introduction to your product, followed by the gift card or discount code.
The sales pitch could typically take the form of a visual image, for example this could be an image of the product or service that you are selling.
This type of newsletter will take your readers on a journey; they will first recognise the email is being from you, they will then see the great product or service that you are referring, at this stage they may already be somewhat interested in the product but perhaps not ready to commit. Once I scroll down and see the gift card or discount code that will convince them to click through onto your website and purchased a product or service.
This is a great way of adding value to your email newsletters whilst also making your subscribers feel like now being looked after, as these gift cards are going out exclusively to those subscribers because they are on your email list.
This is just one of many creative ideas that you can employ when sending email newsletters, for similar ideas and also many more sources of information please visit the FreshMail newsletter ideas page.
On this page there are many different email templates which you can either used directly or take as a source of inspiration for creating your own bespoke newsletter template.