One of the biggest challenges that people face when it comes to increasing sales for their businesses is sales prospecting. The problem is not that people are not aware of what needs to be done; the problem is that what worked earlier fails to work at present. Moreover, if you don’t incorporate anything interesting, you will end up receiving the results that everyone else has received. If everyone else succeeds, you will succeed, if they fail, you will fail.
To ensure success for your cold emails, it’s important that they are focused on something the recipient of the email would be interested in. And in order to make sure this happens, you must know your prospect well. But knowing about your prospect is more difficult than you could ever imagine. And that is why, it is important to follow some techniques to be able to find prospect information and conduct sales prospecting successfully.
One of the most popular techniques that will help you is to incorporate videos. These videos should be specific and target the prospects. As a matter of fact, email open rates have reduced to a considerable extent in the recent years. And that is because people are sick and tired of receiving impertinent emails promoting products and services. In such a scenario, getting the email open rate higher is not an easy job. And therefore, experts recommend including videos in cold emails. Videos, however simple, boost the email open rate in an incredible way. You can use any video. You can even introduce yourself and say a few lines about your product or service. That would be more than enough to earn you a lot of new prospective customers.
The second important thing to do is to reflect. Just try and find out why you lose deals. Once you find out the reasons, you will be able to improvise. Know why some of your competitors succeed. Knowing the reason behind your failure and their success will help you a great deal in achieving success the next time you try. Welcome feedbacks from all sources. Those who give you feedback do so from their experience. Ignoring feedbacks can prove really harmful in the long run because you will never get to know about your setbacks, as a result of which you will fail to work on them and improve.
Tying up with other competitors who are not really competing with you can work wonders. This is, in fact, a very popular sales prospecting technique. It’s not you alone who is selling to a particular prospect, there are others too. For example, if you are a tax advisor who sells to CFOs, then it would be valuable for you to know that there are many others like legal firms, auditors and accountants that also sell to CFOs. So, if you tie up with these entities selling different products or services to the same prospect, you will reap great benefits. First, you will get included in their ‘circle of trust;’ secondly, the number of people you can network with also increases.
So, now that you know the art of sales prospecting, you will definitely do it well.