We live in an online-based world where websites are our true representations. A badly-made website is likely to turn potential customers away and the amount of time that you have at hand to grab a visitor’s attention is extremely small. According to Nielsen Normal Group, although the users will have time to read 28% of the content during an average visit, 20% is a more likely number, which means that you’ll have to be concise and to-the-point. We present you with 5 easy fixes to improve your website!
Make it use friendly
Even website developers don’t like browsing websites with poorly-devised navigation. In truth, navigation serves two purposes: to help the user find what they’re looking for (quite obviously), but also for your search engine rankings.
Of course, it’s all about the visitors – even if the search engine ranks your website on the top of its list, the users will only care about functionality and access.
The first advice to be given here is: be human. Instead of the generic “What We Do” text, think about going creative – use words that your visitors are likely to use while searching.
The 10-foot test
Let’s do a test; bear with us. Pull up your homepage, get up from your desk and take ten steps back from the screen. If you can tell what your company does at a glance, you’re okay. If you ask someone else to do this and they are able to tell you what you do from a 10-feet distance, even better!
However, if you fail this test, it might be the time to tighten up your message. Now, be specific and don’t try to be clever – this is not the time or the place for it.
The 10-foot test isn’t important because you should expect your users to be looking at your page from couple a feet away, but because if they can tell what you do from a 10-foot distance, they’ll damn well know what your aim is while sitting in front of the computer screen.
One of the first orders of business when starting a company is coming up with a memorable and a professional logo, so, seeing as how you’re looking into improving your website, let’s assume that you already have a polished, professional one. Now, linking it to your home page is a great way to improve your website’s outlook – it will look sleek and cool, while making you appear more professional, in addition to advertising your name.
Using a high-res image goes without saying, of course, and make sure that you feature it in the upper left corner of every single one of your pages.
Cover all the nerdy stuff
As a website owner, you should know that you’ll have to make some investments if you want your online representation to look sleek and amazing.
Some plugins are going to be free; for example, the links to your Facebook and Instagram pages are, but other plugins, will set you back some.
Regardless of how much a plugin or a connector might cost, it is crucial that you don’t look to save money on these. A plugin that will allow a 24-hour live chat will work wonders in terms of customer service. You can always use tools offered at Akamai developer to improve you custom Akamai app thus enhancing your websites performance.
Make it fast and sleek
…and this does mean making everything simpler. You can try some of these tips:
- Minimize your HTTP requests
- Reduce the server response time
- Enable compression
- Enable browser caching
- Minify resources
- Optimize images
- Optimize CSS delivery
- Prioritize above-the-fold content
- Reduce the number of plugins used on the site
- Reduce redirects