You hear a lot these days about ROI-driven marketing and websites and may be wondering if it’s any different to the website you set up for your business a few years ago. The simple answer is Yes! With so much emphasis these days on search engines and analytics, there’s not much point having a website that just sits there and looks pretty! A good website will not only incorporate everything needed to attract clicks, but will also provide that essential feedback to keep you heading in the right direction.
In much the same way you planned your business start-up, you need to plan your website. It’s no longer a matter of sticking up a few pictures and a description of your services. You need to plan not only the look and feel, but also the backend, to ensure you’re netting all potential customers. Not so straightforward now, eh? Which is why it’s best to sit down with professional website builders from Day 1.
Words, Words And More Words
Keywords, that is. The words you need on your website to ensure the best possible ranking on search engines. A professional website developer does this kind of work every day and will have a comprehensive, up-to-date knowledge of what is needed here. You’ve heard the phrase, you’ve got to be in it to win it – and that’s exactly the case here. You need to generate as much traffic as possible from Google and other search engines to your website, because more traffic means more conversions/customers. Do you know what words your potential customers are using in their search? Professional website builders do!
All Web Hosts Are The Same, Right?
No! Definitely not. While many will lure you in with money-saving promises, you need to take a good hard look at what’s actually on offer. For example, where is the server located? Do you have access? Does it crash often, making your website unavailable to potential customers? Does it load pages as fast as your customers want? Web development Sunshine Coast professionals know through experience which web hosts are reliable and can guide you.
Get Your Own Unique Look
A lot of people are tempted to build their own websites, making use of online sites that offer free templates. Have you looked at the templates? They’re very basic, aren’t they? Quite plan. Not very inspiring. And, worst of all, there is no exclusivity, so your top shelf interior design site could end up looking the same as Bob the Builder’s! Professional website developers are a font of knowledge on designs that work, colours that attract traffic, and those industry tricks that you need to keep you ahead of the rest.
Anybody Can Be A Writer
Actually, no, they can’t. Content writing is a skill in itself and can make all the difference to your website. While writing your own copy might appeal, especially as you know more than anyone about your business, it’s not advised. Sometimes an ‘outsider’s’ vision of your business works better as a marketing tool. Plus a professional writing will ensure all spelling and grammar is correct.
Remember everything you do on your website is a measure of your customer service, and badly written content can be seen as sloppy and uncaring. Professional website developers can organise professionally written content for you.
And Back To ROI
We all know that the business world is largely driven by returns so it’s no surprise that it has become important for businesses to measure ROI. Web development Sunshine Coast considers it a given and can develop ROI-driven websites that use landing pages, custom links, inbound programs, SEO and other elements to measure and track performance.
A measurable ROI compares the amount of money spent to the number of new customers attracted. And this is directly proportional – the more money you spend, the more customers you attract. In real life, of course, expecting a return on every dollar is not realistic but, with the help of professional website builders, you can get as close as possible.
There is also another equally important element that is not measurable – and that involves building your brand and creating customer awareness.
Saying ‘I want a website’, is much like saying ‘I want a new car’. With the latter, however, it’s likely you would do your research, decide what you need in your chosen vehicle, compares costs and efficiencies, and then find the best supplier. In the same way, hasty decisions on websites don’t always end well. Your website, like other business purchases, must produce an ROI.
The right website, produced by a professional website developer, will pay for itself through the increased sales and expanding customer base it produces. It will also position and promote your business in the industry. Can you really afford not to do this?
Author Bio: Neil McNulty has been working as a website developer on Sunshine Coast for many years. His recent blog talks about all the simple things that a website requires to be a good one but also not forgetting to mention that professional website developers work hard to make them ROI driven which is important.